Description

About the Role

Bounteous x Accolite is hiring a Demand Generation Manager to drive marketing demand generation programs across the APAC region. This role is key in executing Account-Based Marketing (ABM) strategies, working closely with internal stakeholders like business development, practice leaders, and alliances to generate marketing qualified leads (MQLs) and grow brand recognition.

Key Responsibilities:

• Plan, execute, and track demand generation activities aligned with APAC Go-To-Market strategies.
• Build and manage marketing touchpoints with internal teams to align activities and prospects.
• Organize marketing events (webinars, conferences, partner programs) to generate leads.
• Draft and promote content (blogs, event posts, social media) with internal SMEs.
• Collaborate with internal and partner teams to boost event attendance.
• Conduct post-event outreach and manage follow-ups.
• Stay updated on industry trends and share key insights.
• Maintain content calendars and analytics trackers (emails, blogs, whitepapers).
• Learn and communicate Bounteous x Accolite’s offerings and digital services.

Required Skills:

• 8–14 years of experience in digital transformation consulting or digital agency marketing
• Proven ability to plan, manage, and track demand generation campaigns
• Excellent verbal and written communication skills
• Strong interpersonal skills with experience in partner and client coordination
• Project management expertise and organizational excellence
• Proficiency in tools like Excel, PowerPoint, Salesforce, Pardot
• Familiarity with email marketing and web analytics tools
• Degree in Marketing, Communications, or Business preferred

Key Skills:

Demand Generation, ABM, B2B Marketing, Partner Marketing, Lead Generation, Event Marketing, Content Marketing, Salesforce, Pardot, Digital Campaigns, Stakeholder Management

Preferred Skills:

• Strong problem-solving and collaboration abilities
• Self-motivated and driven to meet performance goals
• Knowledge of ABM strategies, sales enablement, and lead nurturing best practices